Benchmade Knife Company, along with the digital agency Perficient, are proud to announce that the relaunched Benchmade website has been named Best Consumer Goods Website by the Internet Advertising Competition (IAC).
The new Benchmade.com site features an improved design, as well as re-architected product data from the extensive catalog of knife models and variants to provide a more streamlined ordering process for customers. The site created better connectivity between product families and model variations while creating a more user-friendly selection process for Benchmade customers and improves the purchasing experience. Up and running for eight months, the new site has resulted in some incredible stats for Benchmade, including a 22% increase in online sales and a 23% increase in site traffic for unique visitors following a new data structure and SEO strategy.
“We are extremely proud of the work that our team put into this project alongside the group at Perficient” said Jon de Asis, President of Benchmade. “We knew that the Benchmade customer deserved the best web experience possible when they came to our site and our team worked hard to ensure each of the wish-list items made it into the final version.”
Each year the Web Marketing Association names the Best Website as part of the annual IAC Awards. The IAC Awards provides an opportunity to highlight the best online advertising in 97 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media. Now in its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Award winners are selected based on creativity, innovation, impact, design, copywriting, use of the medium and memorability.